How popular has the Netflix film Bird Box become?
So popular that people are actually taking the “Bird Box Challenge.” This challenge involves performing a variety of tasks while blindfolded. It’ s getting a lot of social media attention.
Bird Box is a riveting survival movie starring Sandra Bullock. She and others discover that the only way to avoid becoming insane from a mysterious force is to not look at it.
So, while outside of a house or building, they have to keep their eyes closed. And that means when walking, running… even driving.
Blindfold challenge a tad risky
The new Bird Box Challenge has resulted in many social media videos. Not to mention a number of injuries. And outrage from the blind community.
And now Netflix has come out with a warning about it. A tweet from Netflix, Inc. reads like this.
“Please do not hurt yourselves with this Bird Box Challenge. We don’t know how this started. We appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes.”
Boy and Girl were the names Bullock called the two children she attempted to rescue in the film.
Spoiler alert ahead
Now, I want to be careful to not give away anything crucial about the movie. In case you decide to watch it at home or in a theater.
And if you don’t want to know anything about the film, please skip to the end of this communication.
What I can tell you about the movie is that it’s all about survival. There are a number of flashbacks letting viewers know how the survivors got to where they are in the present.
And that present includes Bullock, Boy and Girl trying to find the one place that might offer sanctuary.
Searching for sanctuary
This is a place that would be difficult to find under normal conditions. But it requires a trip along a river in a small rowboat.
And before they reach their destination, they have to deal with rapids that make their journey even more perilous.
And along the way they have to deal with auditory hallucinations that threaten to unravel their plan.
And, oh, yeah… they have to do all this while blindfolded.
Fans get into character
Bird Box is a film that became very popular very quickly. It’s rated “R” for some violence, language and brief sexuality.
In addition to the Bird Box Challenge, the film has inspired tourism. Some movie fans discovered the home in Monrovia, California used in the film.
They’ve gone there and have been taking photos of themselves standing in front of the house.
Some of the images show fans covering their eyes with their hands or wearing blindfolds.
There’s strength in numbers
There’s something about the quest for survival that gets people’s attention.
In this case, it’s knowing a mysterious force could turn a sane person insane at a moment’s notice.
One of the ways characters in the film survived was by banding together. And that’s what Bullock said she liked most about it.
“It was just people being there for each other, loving each other at the worst of times,” she said in an interview published in the Irish Examiner.
“Where they came from, what they look like, or what their past was had no bearing on their current situation.”
Control what you can control
Most of us are not concerned about going crazy. Although the direction the world is headed these days could do just that to us eventually.
But there are many other things we need to be on the lookout for. I’m talking about extreme weather and cyber and physical attacks against the electrical grids. Plus food supply chain disruptions and water contaminations. And many more.
One of the biggest problems with all those things is that we can’t control them. All we can control is how prepared we are to deal with them.
So, let’s take off our blindfolds and face reality. The time will come when we need to survive. We all need to be ready for it.